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eCommerce Brand Protection
Solve the problem of unlicensed sales on the Internet, marketplaces and social networks.
IQ Technology/ Services / eCommerce Brand Protection
Why brands have risks of unauthorized sales:
Malicious sellers threaten:
Counterfeit and grey-market goods
Pricing erosion and brand value loss
Distributor Policy
To increase margins or meet sales targets, distributors may sell products outside authorized channels, contributing to grey-market sales.
A brand cannot reliably determine the authenticity or intended market of a product offered on a web store or marketplace.
Uncontrolled online sales lead to price dumping, erosion of recommended retail prices, and a gradual loss of brand value and consumer trust.
Brand
Customers
Distribution network
- competition with counterfeit products
- negative impact on brand reputation
- price policy violation
- lack of transparency in sales channels
- competition with official partners
- price wars and dumping
- misleading customer expectations
- loss of trust in the brand
- refusal to purchase online
eCommerce brand protection covers legal and operational measures aimed at protecting brands and intellectual property in online marketplaces, including monitoring unauthorized listings, combating counterfeit goods, enforcing IP rights, and preventing unlawful use of brand assets.
We help identify and control unauthorized sales to take the load off the internal departments of your company
Automated monitoring
- reports on all brand products
- list of violators
- price fluctuations tracking
Parsing platforms like Yandex.Market, Wildberries, OZON, SberMegaMarket, Aliexpress and social networks.
Elimination of violations
- negotiations with violators
- website blocking via hosting providers
- removal of infringing listings from marketplaces
Identification of illegal sellers and filing of complaints.
Litigation
- fines for intentional offenders
- new violations prevention
- litigation costs compensation
Legal proceedings to secure compensation for illegal use of trademarks.
24/7/365
up to 10 000 SKU
automated monitoring
automated monitoring
82
complaints
settled out of court
settled out of court
+30
effectiveness
in brand protection
in brand protection
How we eliminate violations
web store
Elimination of violations
Website with violations
Website blocking through hosting provider
Removal from search engines
authorization request
cease-and-desist letter
in case of non-compliance
3000+
websites checked simultaneously
500+
blocked
At least 3 weeks
to block a website
marketplace
Marketplace
Elimination of violations
Blocking seller products on the marketplaces
authorization request
cease-and- desist order
in case of refusal
If necessary, we initiate a lawsuit and conduct administrative cases in law enforcement and government offices
Filing complaint and negotiation timeline
Initiation and preparation for legal proceedings timeline
350 000
average amount of compensation / fine
01
02
03
Lawsuit
87
favorable rulings
1500
successful cases
3–10 business days
success rate: 75%
success rate: 75%
20–45 business days
success rate: 90%
success rate: 90%
timeline, business days
success rate, %
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